Uniliver Philippines, through its state-of-the-art water purifier - Pureit, has launched an awareness campaign to empower household consumers to question the safety of their drinking water, and in so doing, protect the health of the families.
During the launched of the Pureit "Sure Ka ba? campaign, media guests watched a video of how a typical water refilling station processed the order of a customer, revealing how refilled water can become contaminated especially during handling, storage and delivery of containers.
According to Mr. Brian Duruin, Pureit Brand Manager, "Through the video, they wanted to show households especially moms how refilled water can easily be contaminated due to improper handling and transport of containers and other human factors. This, in turn, can pose health risks for the family, especially the children."
To help address this concern, Uniliver has introduced Pureit Excella, an in-home, non-electric water purifier that converts tap water into clean and safe drinking water. Pureit has an advanced five-step purification process that eliminates 99.9999% of bacteria, viruses and parasites to meet the stringent safety standards of the US Environmental Protection Agency.
Two product demonstrations were held to showcase the efficacy of Pureit in eliminating microscopic disease-causing germs and bacteria.The demonstrations were conducted by the Uniliver Research and Development team and a microbiologist from SGS, the world's leading inspection, verification, testing and certification company.
The event was held at the Avida Showroom in Glorietta Center, Makati City where Pureit demo units will be on display for the month of September. Avida, one of the country's leading real estate developers for the mid-market segment of the industry, supports Uniliver and Pureit in their effort to provide households with access to safe drinking water to ensure their health.
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